Creating a website for your business is one of the most critical steps in establishing an online presence in 2019. While there are multiple avenues for advertising and presenting your business online, such as Facebook, Instagram, or Twitter, none are as useful and detailed as a fully customized website. Telling your story, presenting your narrative, and explaining your products or services can all be done through a well-designed website.
Local business owners often believe that owning a website isn’t an essential part of their operation. They reason that they’re too small or that they don’t have enough knowledge or funds to create a website from scratch. However, regardless of your size, a website can help your business succeed online. Since 86% of consumers rely on the internet to find local products, services, and businesses, local companies have an advantage over national companies.
Everywhere they look, people are bombarded with the advertisements and pop-ups of companies fighting for their attention. Although you can use social media and review websites to show people information about your company and show off customer testimonials, it’s not enough. When you use a social media platform like Facebook, your business’ colors and messaging are always swallowed up in the platform’s brand. On your website, you’re able to customize the colors, messaging, and features that you’d like people to associate with your company.
Explaining your company’s story is a great way to demonstrate its authenticity and personality. People love to hear the stories of how local businesses are intertwined in their community. A business website allows you to engage with consumers and let them know not only how you can help them, but why your company is the best solution. With so many businesses for consumers to turn to, adding a personal touch can make a massive difference in determining whether someone chooses you or your competitor
According to InternetLiveStats, over 3 billion searches are made every day. More than ever, people look online for information about the best products, services, and companies near them. As a business, you can use this to your advantage by publishing information about your services, products, and company on your website. For example, restaurants can post menus and photos of their food and space. Service-based businesses can offer customers quick quotes or set up a members-only area. A website for an HVAC company could allow customers to schedule appointments online. No matter what type of business you have, consumers should be able to find out more about you and your product or services through your website.
While Facebook, Instagram, and Twitter are great ways for people to learn about and follow your business, a website can tie all of those channels to one specific place. All of your online marketing (like social media) should link back to your website, giving you the ability to shape a consumer’s experience with your brand.
There’s a certain level of professionalism and credibility associated with a clean, modern website. Think about the last time you visited a website for a business that gave you a negative impression. A modern website that’s well-built can create a positive experience for potential consumers.
Over 31% of internet users respond to online advertisements by clicking directly on the ad, rather than using a search engine to find the business or typing the business’ name in their web browser? That means 31% of people who view your online advertisements can be directed straight to your website. Rather than see another Facebook page, they’ll learn about your business and the benefits of your services.
At AMARQUEZ, we help local businesses like yours improve their online presence. A well-designed website can establish your online presence and position your company as a leader in your industry. As more and more people shop and search online, a website is an investment that you can’t afford to pass up.