“Why can’t I just use paid ads on Google or Facebook to get more leads and sales calls?” is a common refrain we hear from many business owners. Well, in this article, I’ll discuss 7 reasons why every business should invest in a website in 2020.
1. Customers expect credible businesses to have a website
In 2020, people are skeptical of any business that doesn’t have a website. The 2018 Telstra Small Business Intelligence Report showed that 62% of people won’t consider businesses without a website. Whether you’re big or small, not investing in your online presence can cost you many customers.
2. Most companies invest in online marketing
In 2018, The Manifest surveyed thousands of managers. They found that 99% of companies planned to increase their marketing budgets to pay for online marketing.
More businesses are investing in online marketing and website design. It’s critical that you invest in a website design that stands out online so you can keep up with your competitors.
3. People use websites to learn about businesses
Because they sell products online, e-commerce companies obviously need a website. But a lot of service companies struggle to understand a website’s benefit. However, even if you don’t sell products online, a website can tell people about your business and your services.
A study by LSAInsider showed that 63% of customers use a website to learn about a business and its services.
Often, your website is the first contact with your potential customers. Whether you sell products or services, your website can answer many common questions from customers.
Answering common customer questions on your site will cut down on the time that you and your staff spend on the phones. With proper design and development, you can sell people on your services before they talk to your sales team.
The best part is that information about your services and business are available 24/7 to provide value to your customers. This saves you and your staff the time you’d spend answering repetitive questions and lets you focus on other aspects of your business.
4. Even buyers in industrial, manufacturing and B2B spaces are influenced by online content
Many times, companies in industrial or manufacturing sectors believe that their company doesn’t need a website because it wouldn’t make a difference with their customers. However, Google’s 2018 research showed that buyers used Google searches, product specifications in online catalogs, and other digital content to make their final purchasing decisions.
5. A great website lets you display reviews and testimonials.
BrightLocal’s 2017 Local Consumer Review Survey showed that 85% of people trust reviews as much as recommendations by friends and families. Showing reviews and testimonials on your website tells people that you provide high-quality services.
You could rely on review sites such as FourSquare, Yelp, and others to host reviews for you. But, showing reviews on your site builds trust and lets people read what customers have said about working with your company.
Since people are already looking for you online, it’s best to include reviews and testimonials on your website.
6. Digital marketing is more measurable than print advertising
Websites bring a better return on investment than other forms of advertising. If you’re planning to market your business, a website should come first. You can measure your investment in digital marketing channels using tools like Google Analytics.
Having a website can also help you save on printing marketing materials. Everything that you would normally print you can now provide on your website. For example, you can display coupons or a product catalog on your site, so they’re always available.
7. People judge you based on your website design
People have so much information available to them online that they make split-second decisions to filter through it all.
In fact, it takes less than 50 milliseconds (0.05 seconds) for people to form an opinion about your website. Within seconds, people judge your website and decide either to stay on your website or leave for a competitor.
A great website design fosters trust in your business. Stanford’s research showed that 75% of online users make judgments about a company based on website design. The look and experience your website provides are the primary drivers of those first impressions.
A great website helps you build trust and allows people to learn about your business and services. Investing in a great website will help you appear trustworthy and established to potential customers.