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A lasting relationship based on results
Blackline hhp™ pioneered superior black vinyl fencing products at a time when dark-colored vinyl fencing from other companies suffered from chalking, fading, and warping when exposed to sunlight. Due to Blackline hhp™ 's proprietary formula, Blackline’s fences retained original strength, durability, and appearance in high-heat environments. Blackline hhp™ provides their superior black vinyl fencing to homeowners, ranchers, and authorized partners.
When Blackline hhp™ came to us, they had a limited online presence, and relied mostly on fence shows and other types of offline marketing to get leads and customers. Although they had an existing website, it was rather basic and didn’t generate leads. They asked us to redesign their website so it would generate leads and improve their online presence so they would show up for high-impact keywords.
We redesigned the Blackline hhp™ website and improved its layout so visitors converted to leads, rather than leaving the website. Based on ongoing keyword research and performance measurement, we’ve incorporated numerous sectional redesigns to improve the user experience and lead generation capabilities of the website.
• Average of 200~ leads per month in 2020
• Custom Website Design with national SEO campaign
• 7.4% conversion rate for paid campaigns
• Cost per click decreased by 69%