Google Ads · California, Utah & Idaho
Improving the cost and quality of flooring enquiries.
A commercial epoxy flooring contractor serving California, Utah and Idaho was receiving expensive paid leads. Its campaign summary reports improvements in both lead volume and the number of qualified enquiries.
- monthly paid leads
- 14 → 33
- qualified leads
- 3 → 7
The problem
Paid enquiries were slow and expensive. The account distinguishes qualified leads from total paid leads, which matters when a commercial project requires a suitable scope, location and buyer.
The work
AMÁRQUEZ tightened the campaigns and launched Performance Max. The campaign account follows whether the additional enquiries also included more qualified opportunities.
The reported result
Paid leads rose from 14 to 33 per month and reported lead cost fell from about $316 to $145, a reduction of about 54%. Qualified leads increased from three to seven.
The figures
| Measure | Before | After |
|---|---|---|
| Paid leads | 14 | 33 |
| Cost per paid lead | About $316 | $145 |
| Qualified leads | 3 | 7 |
Campaign details
Reporting period: Monthly before-and-after comparison.
Source: AMÁRQUEZ commercial epoxy flooring campaign summary.