Google Ads · California, Utah & Idaho
Improving the cost and quality of flooring enquiries.
A commercial epoxy flooring contractor serving California, Utah and Idaho was receiving expensive paid leads. Its campaign summary reports improvements in both lead volume and the number of qualified enquiries.
- monthly paid leads
- 14 → 33
- qualified leads
- 3 → 7
The problem
Paid enquiries were slow and expensive. The account distinguishes qualified leads from total paid leads, which matters when a commercial project requires a suitable scope, location and buyer.
The work
AMÁRQUEZ tightened the campaigns and launched Performance Max. The campaign account follows whether the additional enquiries also included more qualified opportunities.
The reported result
Paid leads rose from 14 to 33 per month and reported lead cost fell from about $316 to $145, a reduction of about 54%. Qualified leads increased from three to seven.
Those qualified-lead counts are more informative than lead volume alone, but the summary does not supply project wins or revenue. The page therefore stops at the enquiry stage of the sales process.
The figures
| Measure | Before | After |
|---|---|---|
| Paid leads | 14 | 33 |
| Cost per paid lead | About $316 | $145 |
| Qualified leads | 3 | 7 |
About the report
Reporting period: Before-and-after monthly campaign comparison; calendar dates not supplied.
Source: AMÁRQUEZ's supplied anonymous commercial epoxy flooring campaign summary. Calendar dates and the exact qualification criteria are not included.
The cost reduction is rounded from the supplied amounts. No enterprise client identities, closed-project totals or revenue claims are inferred.