Nelson-Dye Remodeling Specialists
For “remodel fresno”, average rank across the measured grid moved from 12.74 to 2.96 between July 6 and August 3, 2025.
Read the story02 / 05SEO
Technical SEO, useful service pages and local search.
AMÁRQUEZ helps businesses in Fresno, across the Central Valley and beyond improve how customers find their services through unpaid search. We review the website and the searches that matter, then agree the technical fixes, service-page improvements and local SEO work to prioritize.




Selected work
See the search terms, reporting context and measured changes behind selected client stories.
For “remodel fresno”, average rank across the measured grid moved from 12.74 to 2.96 between July 6 and August 3, 2025.
Read the storyThe supplied keyword snapshot records position 5 for “drywall repair fresno ca” and position 3 for “commercial drywall contractors”. The case explains the tracking context.
Read the storyThe January-to-October report recorded 485 leads attributed to SEO. The full story separates SEO from Google Ads and Local Services Ads; the source does not identify the year.
Read the storyYour website and your local presence should tell the same clear story: what you do, where you do it, and why someone should get in touch.
YOUR NEIGHBOURHOOD. YOUR NEXT CUSTOMER.

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Illustrative local search. Fictional businesses; search positions are not guaranteed.
We look for crawl and indexing problems, broken links, confusing page structure, and mobile usability issues. The priority is making your useful pages accessible and straightforward to navigate.
We turn the questions customers ask into clear service information: what you do, who it is for, where you work, and how to get started. Existing pages get attention before we recommend more of them.
Your website and business listings should agree on the facts. We review service information, contact details, and your local presence, including Google Business Profile when it is part of the agreed scope.
SEO is work on how people discover and understand your business through unpaid search. It is useful when you want your website to become a dependable source of relevant visits and enquiries, and you are ready to improve the pages behind that visibility.
We start with the searches and services that matter to your business. For a local company, that includes whether people can find accurate information about your service area and take the next step without hunting for a phone number.
From the first conversation
Review the current website, Search Console data when available, search results and local business information. Identify what already earns attention and what is getting in the way, then agree a baseline for the affected pages and searches.
Agree a prioritized list of technical fixes, service-page improvements and local tasks, with the affected pages, deliverables and review points written into the plan. Confirm who supplies accurate service details, approves copy, implements each change and owns the website and search accounts.
Review the agreed changes and the pages and searches they affect. Use Search Console and website analytics where available, alongside your feedback about enquiries, to decide what to improve next.
We look at relevant searches, the pages people visit, and the actions they take. Branded searches and new customer searches need to be understood separately. A rise in traffic means more when it comes from people looking for the work you actually want.
Rankings vary by search, location, and context. We use them alongside Search Console, website analytics, and your enquiry feedback. No single position or traffic total tells the whole story.
Before we get started
There is no honest fixed answer for every website. The starting condition, competition, amount of work, and time needed for search engines to revisit pages all matter. We agree on priorities and review progress without promising a first-place ranking.
The size of the website, technical problems, content needs, locations, and ongoing work affect the scope. A focused local business and a company with many services will need different plans. We price the work after understanding those needs.
No. Google considers relevance, distance, and prominence in local results. Accurate information and a useful presence matter, but no agency can make an office closer to every searcher. Read Google’s local ranking guidance.
Access to the website and relevant search accounts, accurate service and service-area information, copy approvals, and feedback about enquiries. We agree which changes AMÁRQUEZ implements and which your team or website provider handles, plus account ownership and reporting, before starting.