Search terms and exclusions
We start with the services you want to sell, the places you can serve, and the jobs you can take on. Keyword and search-term reviews help separate useful demand from searches that do not fit.
01 / 05Google Ads
Google Ads management for Fresno businesses.
Put your next customer’s search to work.
We manage pay-per-click (PPC) search campaigns for Fresno and Central Valley businesses. Connect the services you want to sell with relevant searches, a clear landing page and enquiries your team can act on.
Someone is searching.Make the click count.
An ad is one part of the journey. The search, the message, and the page they land on need to work together.
GoogleSEARCH
emergency plumber near me
Sponsored
Flowstate Plumbingflowstate.example
A leaking pipe can’t wait.
Practical plumbing care when you need it. Tell us what’s happening. We’ll help you take the next step.
FLOWSTATE / PLUMBINGLet’s get your
Let’s get your
day flowing.
From the first call to the final repair. Plumbing care built around you.
Tell us what you needA new conversation.
“Can you help with a leaking pipe?”
Illustrative customer journey. Fictional business; not a live ad or performance result.
What does Google Ads management include?
Landing pages and conversion measurement
The ad makes a promise. The landing page needs to explain the service, answer the next questions, and make it easy to call or enquire. We review the whole path, including the experience on a phone.
Campaign targeting and budget management
Campaign structure, location settings, ad copy, bids, and exclusions all affect where your spend goes. We use the available data to decide what to test, keep, or stop.
What would a useful enquiry look like?
A campaign needs a business goal before it needs a keyword list. Tell us which services matter most, what a good customer is worth to you, and how many new enquiries your team can handle. That gives us something more useful to work toward than a click count.
Paid search can help when people already look for your service and you have a clear offer. If the website is confusing, the budget cannot support a useful test, or enquiries go unanswered, those problems belong in the plan too.
From the first conversation
How we work together
Understand the starting point
Review the offer, service area, account history, website, and current measurement. Agree on the campaign scope and what qualifies as a useful lead.
Build and check the route
Prepare campaigns and ad copy, review the destination pages, and check that the agreed actions can be measured before spending against them.
Learn from the enquiries
Review search terms, costs, and the feedback from your team. Adjust the campaign around what is bringing the right conversations.
What happens after the click matters.
Clicks and impressions help explain campaign delivery. Enquiries, qualified opportunities, and customers tell us more about business value. When your systems allow it, we connect those stages rather than treating every button press as a sale.
Your team’s feedback matters here. A call from outside your service area and a good customer ready to book should not be treated as the same result. We agree on the definitions and reporting before judging performance.
Selected work
From advertising spend to useful enquiries.
These Google Ads projects distinguish paid leads, qualified opportunities and recorded revenue.
Fresno CPA firm
Paid leads increased from 8 to 34 at the same budget in the reported monthly comparison. The case separates leads from sales pipeline.
Read the storyCommercial epoxy flooring
Monthly paid leads increased from 14 to 33, while qualified leads rose from 3 to 7. The supplied comparison reports lead cost moving from about $316 to $145.
Read the storyCalifornia metal building supplier
After a Google Ads account rebuild and lead-tracking work, the supplied monthly comparison records paid leads increasing from 21 to 215.
Read the storyRelated work: Fresno solar installer. A Local Services Ads campaign rebuilt around targeting and lead qualification, with reported cost per lead moving from $353 to $70.
Central Valley HVAC provides a channel-by-channel view of leads, spend and attributed revenue across paid search, Local Services Ads and SEO.
Before we get started
A few things worth asking.
How much should we spend?
The answer depends on your market, services, competition, and capacity. Your media budget pays for advertising; campaign management and any landing-page work are separate parts of the scope. We discuss those costs together before recommending a plan.
How soon will we know if it is working?
An active campaign can begin collecting data quickly, but useful decisions need enough relevant activity and feedback. We set a review point around your budget and sales cycle, rather than promising a result by a fixed date.
Do we need a new website?
Not always. A focused landing-page improvement may be enough. If visitors cannot understand the offer or use the site on a phone, we will explain the issue and the work needed before adding more traffic.
What should we agree before starting?
Account access, billing, reporting, creative approvals, landing-page responsibilities, and what happens when the engagement ends. Bring your existing account details so those decisions are clear from the start.
