Resources
Make the next move
an informed one.
Your budget has a job to do. These guides help you compare the options, ask better questions, and choose what makes sense for your business.
Start with the problem you want to solve.
How do you choose a marketing agency?
Decide whether an agency fits, compare scope and evidence, and agree ownership and reporting before signing.
Use the agency selection worksheet Paid social · Planning a small testIs $500 enough for Facebook ads?
Separate media spend from the full cost, prepare one focused offer and decide what the test needs to establish.
Plan the test Website visibility · A diagnostic guideMy new website is live. Why isn't it showing on Google?
Distinguish indexing, duplicate URLs and search rankings before deciding what needs to change.
Work through the diagnosis Website enquiries / Checking the journeyWebsite visits but no enquiries?
Follow one service page from the contact click through delivery and the team's response before deciding what to change.
Check the enquiry journey Web design · Comparing proposalsHow do you choose a website designer for your business?
Review relevant work, clarify ownership and scope, and agree how enquiries and support will be handled.
Compare your options Budgeting · From enquiries to revenueHow much does a marketing agency cost?
Compare agency fees and the full commitment, with an illustrative budget, a real channel report and a planning worksheet.
Work through the budgetSeptember 29 & October 1 / Coffee businesses
Make the first cup the start of something.
Plan a coffee-day offer, a clear mobile ordering page and a reason to return. A practical guide for cafés and roasters, with a realistic fictional website concept and a worked margin example.
Explore the coffee shop campaignDecember / Christmas & New Year
Make the next step count.
Five practical campaigns for retailers, lighting installers, salons, restaurants and gyms. Explore the offer, the website and the route to a real sale.
Explore the December collectionThe November & holiday collection / 2026
Make the season work for your business.
Offers, websites and campaigns for Black Friday, Thanksgiving and the holiday rush. Eight guides with realistic website concepts and practical next steps.
Explore the holiday collectionThe seasonal collection / Halloween 2026
Give October a plan.
Six practical guides for the businesses behind the costumes, treats and nights out. Explore colorful webpage concepts and campaigns built around real buying decisions.
Explore the Halloween collectionReview the work and the outcomes.
Look at the work before the proposal.
Explore website previews across lighting, veterinary care, accounting, home services, restaurants and therapy.
Explore the websites Google Ads · Qualified enquiriesLeads increased. Did suitable projects increase too?
Compare total enquiries with qualified opportunities using an actual commercial flooring campaign.
Examine lead qualityUnderstand search and marketing decisions.
Why do customers across Fresno see different map rankings?
Read a dated local-ranking comparison and understand what the averages can tell you about visibility.
Explore the ranking grids Marketing / Service businessesDigital marketing for service businesses.
Review local search, website enquiries, Google Ads and follow-up together before choosing your next marketing work.
Explore the marketing guide SEO / Website reviewWhat should you check after a Google algorithm update?
Read the website audit, content, technical SEO and internal linking guide before planning changes.
Review the website checks SEO / Content planningTopical authority or domain authority?
Compare topic coverage and third-party authority metrics, with guidance on content planning and internal links.
Compare the conceptsSEO or Google Ads: where should your next dollar go?
Compare the timing, costs, and tradeoffs. Start with what your business needs, then choose the channel.
Read the guide Social media · A buyer’s guideIs paying for social media marketing worth it?
Compare paid and organic work, check the full cost, and use a worksheet to connect enquiries with business outcomes.
Read the guideStart with the right questions.
You need a plan before a new website.
Identify the business problem before choosing a new website or an advertising tactic.
Read the perspective Strategy · Aaron MarquezWhy AI will not solve your marketing.
Tools need the context of your business and the judgment to turn ideas into useful decisions.
Read the perspectivePlanning your next California market?
Start with the customers you can serve and the questions they need answered before choosing you.
How do you get customers beyond word of mouth?
Check one service page, see a real website example and decide how to help new customers find you.
Start with one service Service businesses · Territory planningReady to serve customers in more cities?
Use a coverage worksheet to connect your service areas, capacity, pages and enquiry decisions.
Read the guide Accounting firms · Website planningWhat should clients know before a consultation?
Review services, team information and the first enquiry with a checklist and an MBS website example.
Read the guidePlanning for a Fresno business?
Explore website design, local and organic SEO, and Google Ads in Fresno, or start with the broader marketing plan.
A little context helps.
AMÁRQUEZ provides the services discussed in these guides. Our recommendations explain where each approach fits, where it falls short, and when it makes sense to fix something else first.
Use them as a starting point. A sensible plan also needs your own numbers, your customers’ questions, and a clear picture of the work you can take on.
Explore marketing by industry for guidance connected to the work your business does.
See the client stories, meet our team, or explore the services above.