Resources
Make the next move
an informed one.
Your budget has a job to do. These guides help you compare the options, ask better questions, and choose what makes sense for your business.
September 29 & October 1 / Coffee businesses
Make the first cup the start of something.
Plan a coffee-day offer, a clear mobile ordering page and a reason to return. A practical guide for cafés and roasters, with a realistic fictional website concept and a worked margin example.
Explore the coffee shop campaignDecember / Christmas & New Year
Make the next step count.
Five practical campaigns for retailers, lighting installers, salons, restaurants and gyms. Explore the offer, the website and the route to a real sale.
Explore the December collectionThe November & holiday collection / 2026
Make the season work for your business.
Offers, websites and campaigns for Black Friday, Thanksgiving and the holiday rush. Eight guides with realistic website concepts and practical next steps.
Explore the holiday collectionThe seasonal collection / Halloween 2026
Give October a plan.
Six practical guides for the businesses behind the costumes, treats and nights out. Explore colorful webpage concepts and campaigns built around real buying decisions.
Explore the Halloween collectionChoose the right website partner.
How do you choose a website designer for your business?
Review relevant work, clarify ownership and scope, and agree how enquiries and support will be handled.
Compare your options Portfolio · Nine featured websitesLook at the work before the proposal.
Explore website previews across lighting, veterinary care, accounting, home services, restaurants and therapy.
Explore the websitesCheck what happens after the click.
A visit, a contact attempt and a request received by your team are different stages. Our website enquiry walkthrough uses checks on our own site to show what each stage can establish and what needs a separate receipt or follow-up record.
Connect marketing spend with useful work.
How much should marketing cost when the goal is booked work?
Use a real channel report and a planning worksheet to identify what your own budget needs to account for.
Work through the budget Google Ads · Qualified enquiriesLeads increased. Did suitable projects increase too?
Compare total enquiries with qualified opportunities using an actual commercial flooring campaign.
Examine lead qualityUnderstand your search reports.
My new website is live. Why isn't it showing on Google?
Distinguish indexing, duplicate URLs and search rankings before deciding what needs to change.
Work through the diagnosis Local search · Reading the evidenceWhy do customers across Fresno see different map rankings?
Read a dated local-ranking comparison and understand what the averages can tell you about visibility.
Explore the ranking gridsSEO or Google Ads: where should your next dollar go?
Compare the timing, costs, and tradeoffs. Start with what your business needs, then choose the channel.
Read the guide Social media · A buyer’s guidePaid or organic social: what does your business need?
What to post, when to put money behind it, and how to tell whether either is helping.
Read the guideStart with the right questions.
You need a plan before a new website.
Identify the business problem before choosing a new website or an advertising tactic.
Read the perspective Strategy · Aaron MarquezWhy AI will not solve your marketing.
Tools need the context of your business and the judgment to turn ideas into useful decisions.
Read the perspectivePlanning for a Fresno business?
Explore website design, local and organic SEO, and Google Ads in Fresno, or start with the broader marketing plan.
A little context helps.
AMÁRQUEZ provides the services discussed in these guides. Our recommendations explain where each approach fits, where it falls short, and when it makes sense to fix something else first.
Use them as a starting point. A sensible plan also needs your own numbers, your customers’ questions, and a clear picture of the work you can take on.
Explore marketing by industry for guidance connected to the work your business does.
See the client stories, meet our team, or explore the services above.