Google Ads & website design · Fresno
More accounting enquiries on the same paid budget.
A Fresno CPA firm combined paid campaigns with a new website. Its campaign summary reports more monthly paid leads on the same advertising spend and a larger overall enquiry total.
- monthly paid leads
- 8 → 34
- total leads
- 71 → 104
The work
The supplied account describes paid lead generation alongside a new website. The result is measured in enquiries and qualified pipeline rather than treating the website launch itself as the business outcome.
The reported result
Monthly paid leads rose from eight to 34 on the same spend, 4.25 times the earlier count. Total leads increased from 71 to 104, approximately 46%.
The account also reports $35,000 in qualified pipeline in one month. Pipeline represents potential work under consideration. The source does not state the amount that became signed engagements or recognised revenue.
The account also notes referrals from ChatGPT and Claude. It does not provide enough referral and conversion counts to compare those channels reliably with paid or organic search.
The figures
| Measure | Before | After |
|---|---|---|
| Monthly paid leads | 8 | 34 |
| Total leads | 71 | 104 |
| Ad spend | Comparison baseline | Same spend |
About the report
Reporting period: Monthly before-and-after comparison, plus a one-month pipeline figure; dates not supplied.
Source: AMÁRQUEZ's supplied anonymous Fresno CPA firm campaign summary. It does not identify dates, the exact advertising budget or the final close rate of the pipeline.
Paid leads are a subset of total leads. Claims comparing AI-referral conversion rates are excluded because the summary does not supply the referral and conversion counts needed to evaluate them.