Website redesign & SEO
Refreshing a home services website with search in mind.
An established plumbing and home services business needed to replace an outdated website. Preserving the search visibility it had already built was a central concern in the redesign.
- follow-up report comparison
- February → March 2026
The challenge
A visual refresh can carry a real business risk when existing service pages already help people find a company. This business wanted a more current website without discarding the search visibility attached to its old one.
The approach
AMÁRQUEZ’s supplied account describes a new website with SEO work alongside the redesign. The company’s established search presence was part of the brief, not something to consider only after the visual design was finished.
Following the redesign
The supplied campaign account describes stronger search performance following the new website. Its comparison screenshots do not display a complete metric label, so this case focuses on the documented redesign approach rather than assigning a traffic or lead outcome.
The practical lesson is to plan service-page structure, redirects and internal links before launch, then follow search and enquiry performance after the new site goes live.
About the report
Reporting period: Supplied follow-up comparison: February to March 2026.
Source: AMÁRQUEZ’s supplied home-services redesign account. The business remains anonymous.
The campaign material does not provide a complete, clearly labelled post-launch measurement series. This page describes the work and business context without making a quantified traffic, lead or revenue claim.