How we helped an HVAC company generate nearly $1M in tracked revenue with a multi-channel approach — and gave them the data to scale confidently.
997
Total Leads
$802,811
Total Revenue
11.5:1
Blended ROI
~$78k
Total Ad Spend
The Challenge
This HVAC company was running ads and investing in SEO, but had zero visibility into which channel was actually generating revenue. They couldn't tell if a $500 job came from a Google Ad click or an organic search visit.
Without that data, scaling during peak seasons felt like gambling. They needed a system that tracked every lead from first click to closed revenue — so they could invest more in what works and cut what doesn't.
Our Approach
Deployed Google Ads, Local Service Ads, and Organic SEO simultaneously — each channel targeting different intent levels and search behaviors.
Integrated their CRM with our tracking system to attribute every lead to a specific channel and follow it all the way to closed revenue.
Built a custom dashboard tracking quality leads, conversions, cost per lead, and revenue per channel — giving real-time visibility into ROI.
Once ROI was proven per channel, the client could confidently increase spend during peak summer months knowing exactly what return to expect.
Channel Breakdown
Highest raw revenue
Revenue
$299,431
Leads
231
ROI
700%
Ad Spend
$37,403
Avg CPL
$161.92
Best ROI · Lowest CPL
Revenue
$262,380
Leads
281
ROI
1,568%
Ad Spend
$15,730
Avg CPL
$55.98
Most leads · Most cost-efficient
Revenue
$241,000
Leads
485
ROI
864%
Ad Spend
$25,000
Avg CPL
~$51.55
💡 Key Insight
"By integrating Service Titan with our proprietary dashboard, we tracked every lead from click to closed revenue — giving the client confidence to scale spend during peak seasons."
Let's build a blended strategy that scales with your business.
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