Google Ads & lead tracking
Rebuilding a metal building supplier's paid lead programme.
AMÁRQUEZ rebuilt a California metal building supplier's Google Ads account and lead tracking. The supplied monthly comparison reports paid leads increasing from 21 to 215.
- monthly paid leads
- 21 → 215
- total leads in the later report
- 384
The work
The account was rebuilt with a cleaner campaign structure and lead tracking. That tracking is important when the business needs to separate paid enquiries from the larger set of leads arriving through other sources.
The reported change
Monthly paid leads rose from 21 to 215, approximately 924%. Those 215 paid leads were included in the later report’s 384 total leads.
The campaign account also notes website traffic arriving from AI tools such as ChatGPT.
The figures
| Measure | Before | After |
|---|---|---|
| Monthly paid leads | 21 | 215 |
| Total leads | Not supplied | 384 |
Campaign details
Reporting period: Monthly before-and-after comparison.
Source: AMÁRQUEZ metal building supplier campaign summary.