Google Ads & lead tracking
Rebuilding a metal building supplier's paid lead programme.
AMÁRQUEZ rebuilt a California metal building supplier's Google Ads account and lead tracking. The supplied monthly comparison reports paid leads increasing from 21 to 215.
- monthly paid leads
- 21 → 215
- total leads in the later report
- 384
The work
The account was rebuilt with a cleaner campaign structure and lead tracking. That tracking is important when the business needs to separate paid enquiries from the larger set of leads arriving through other sources.
The reported change
The monthly paid-lead comparison rose from 21 to 215, approximately 924%. The later report also lists 384 total leads.
Paid leads are part of the total, not an additional amount to add to it. The supplied summary does not give a complete channel breakdown or a count of closed sales, so the result is described as lead generation rather than revenue growth.
The campaign account also notes website traffic arriving from AI tools such as ChatGPT. It does not give a visitor or conversion count for that source.
The figures
| Measure | Before | After |
|---|---|---|
| Monthly paid leads | 21 | 215 |
| Total leads | Not supplied | 384 |
About the report
Reporting period: Before-and-after monthly campaign comparison; calendar dates not supplied.
Source: AMÁRQUEZ's supplied anonymous metal building supplier campaign summary. The monthly figures are used consistently; daily counts with a different or unclear reporting basis are excluded.
The summary does not include the spend and attribution detail needed to verify a paid cost-per-lead calculation. No cost-per-lead or AI conversion-rate claim is made here.