Local visibility & marketing measurement
Seeing calls and website activity across five locations.
A five-location physical therapy business reported 347 calls and 2,982 new website users in the supplied marketing dashboard. Its campaign account describes work on SEO and local search across four cities.
- reported calls
- 347
- Google website visits
- 678
- new website users
- 2,982
The measurement challenge
A business with several locations needs to see both the location-level enquiry totals and the channels bringing people to its website. A single total can hide whether activity came from paid campaigns, organic search or direct visits.
What the dashboard shows
The five location call totals add up to 347. The dashboard also reports 678 Google website visits. Its website acquisition table includes paid social, direct, organic search and several smaller sources.
Separating SEO from other activity
Organic search accounted for 640 of the 2,982 new users shown. Paid social accounted for 1,280 and direct visits for 992.
The figures
| Channel | New users |
|---|---|
| Paid social | 1,280 |
| Direct | 992 |
| Organic search | 640 |
| Organic social | 42 |
| Referral | 20 |
| AI assistant | 7 |
| Organic video | 1 |
| Total | 2,982 |
Source figures
Campaign details
Reporting period: One campaign month.
Source: AMÁRQUEZ campaign account and physical therapy dashboard.