How we took a plumbing company from 431 total keywords to 2,100 — and from 1 AI overview to 62 — in just 12 months.
390%
Organic Growth
2,100
Total Keywords
62
AI Overviews
208
Top 3 Rankings
The Challenge
This plumbing company was heavily reliant on Google Ads and other paid channels to drive leads. Their organic visibility was almost non-existent — ranking for just 431 total keywords, with only 52 in the top 3 results.
The core problem? Their website was built by one of the big-name contractor marketing agencies using a rinse-and-repeat template approach. The homepage was over-cannibalized with keywords, service pages were thin, and there was no strategy behind the site's architecture.
This is a pattern we see constantly in the plumbing, HVAC, and home services space — agencies slap a template site together, stuff the homepage with keywords, and call it SEO. It doesn't work anymore.
Our Approach
Rewrote every page with entity analysis, targeting topical authority — not just keyword density. Each service page was built to rank on its own instead of competing with the homepage.
Improved site speed, fixed crawl issues, optimized meta tags, and added structured schema markup across the site to enhance how Google understands the business.
Enriched snippets, optimized for featured answers, and structured content for AI overview inclusion — growing from 1 AI overview to 62 citations.
Rebuilt the internal linking architecture to properly distribute authority across service pages instead of funneling everything to an over-optimized homepage.
Applied entity-level analysis to align content with how search engines and AI models interpret plumbing services in the local market.
Before & After
Total Keywords
Top 3 Rankings
Page 1 (4–10)
AI Overviews
SERP Features
💡 Key Insight
"Most contractor websites are built with a rinse-and-repeat approach by big market agencies. Growth today requires tailored, cutting-edge strategy — not templates. We reworked every page, fixed cannibalization, and built for how search actually works now."
AI Search Readiness
Before
1
AI overview citation — virtually invisible in AI-powered results
After
62
AI overview citations — showing up where customers are searching next
Let's build an organic strategy that actually compounds — not a template that plateaus.
Get Started