SEO & Google Ads
Connecting search and paid campaigns to a sales pipeline.
A steel building manufacturer serving the western U.S. combined a year of SEO content with campaign restructuring. The supplied account reports stronger search performance and an open sales pipeline.
- sales opportunities in one reported month
- 91
- open pipeline, not booked revenue
- $700K+
The starting point
The business had limited search visibility and expensive conversions. The campaign summary reports an average Google position of 50 before the work.
The work
AMÁRQUEZ developed SEO content and restructured the advertising campaigns over a year. The campaign tracked search visibility alongside sales opportunities.
The reported result
The reported average position improved to 19. Conversions increased 215% year over year and cost per conversion fell 51%. A single-month snapshot recorded 91 new sales opportunities at about $49 in ad spend each.
The open sales pipeline exceeded $700,000 in potential work.
The figures
| Measure | Reported result |
|---|---|
| Average Google position | 50 before; 19 after |
| Conversions | +215% year over year |
| Cost per conversion | Down 51% |
| New sales opportunities | 91 in one month |
| Open pipeline | More than $700,000 |
Campaign details
Reporting period: One year, with a separate monthly opportunity snapshot.
Source: AMÁRQUEZ steel building manufacturer campaign summary.