Google Ads · Fresno
Reducing ad spend while increasing reported conversions.
A Fresno roofing and solar company was spending heavily on ads with weak returns. AMÁRQUEZ's campaign account describes cutting wasted spend and improving the volume of recorded conversions.
- reported conversions
- +436%
- reported ad spend
- −24%
The business problem
A large advertising budget was not producing the results the company wanted. The work focused on reducing waste rather than assuming the answer was to spend more.
The reported result
The supplied account reports a 436% increase in conversions and a 24% reduction in advertising spend. These are the comparison figures provided by the campaign team.
The report does not state the absolute conversion counts or which actions were counted as conversions. Those figures should therefore be read as campaign measures, not as a count of sold roofing or solar jobs.
About the report
Reporting period: Before-and-after campaign comparison; dates not supplied.
Source: AMÁRQUEZ's supplied anonymous Fresno roofing and solar campaign summary. The source does not identify the comparison dates or the conversion definition.
No derived cost-per-conversion figure is presented because the full underlying comparison is not available. Local-map coverage and closed-revenue claims are not inferred from this paid-campaign summary.