Google Ads · Fresno
Reducing ad spend while increasing reported conversions.
A Fresno roofing and solar company was spending heavily on ads with weak returns. AMÁRQUEZ's campaign account describes cutting wasted spend and improving the volume of recorded conversions.
- reported conversions
- +436%
- reported ad spend
- −24%
The business problem
A large advertising budget was not producing the results the company wanted. The work focused on reducing waste rather than assuming the answer was to spend more.
The reported result
The supplied account reports a 436% increase in conversions and a 24% reduction in advertising spend.
Campaign details
Reporting period: Before-and-after campaign comparison.
Source: AMÁRQUEZ Fresno roofing and solar campaign summary.