Local Services Ads · Fresno
More solar enquiries, with a lower reported lead cost.
A Fresno solar installer was spending on short, low-value Local Services Ads calls. After targeting and lead qualification were rebuilt, its campaign summary reported more monthly leads at a lower cost.
- reported cost per lead
- $353 → $70
- monthly leads
- 29 → 48
The problem
The client's Local Services Ads budget was producing calls that often ended quickly. The campaign account reports an average call duration of 22 seconds before the changes, alongside a $353 cost per lead.
The work
AMÁRQUEZ rebuilt targeting and lead qualification. The focus was on connecting the installer with more relevant enquiries rather than treating every short call as an equally valuable outcome.
The reported result
Monthly leads increased from 29 to 48, about 66%, while cost per lead fell by about 80%. The account also reports average calls lasting five minutes and monthly spend falling 67%.
Longer calls are a useful sign of a more substantial conversation, but call length alone does not establish that an enquiry became an installation.
The figures
| Measure | Before | After |
|---|---|---|
| Monthly leads | 29 | 48 |
| Cost per lead | $353 | $70 |
| Average call duration | 22 seconds | 5 minutes |
About the report
Reporting period: Before-and-after monthly campaign comparison; calendar dates not supplied.
Source: AMÁRQUEZ's supplied anonymous solar-installer campaign summary. The report describes monthly before-and-after performance but does not give calendar dates, individual lead records or closed-sale totals.
Percentage changes for leads and lead cost are rounded from the supplied values. Revenue or profit is not inferred from lead volume.