Local Services Ads · Fresno
More solar enquiries, with a lower reported lead cost.
A Fresno solar installer was spending on short, low-value Local Services Ads calls. After targeting and lead qualification were rebuilt, its campaign summary reported more monthly leads at a lower cost.
- reported cost per lead
- $353 → $70
- monthly leads
- 29 → 48
The problem
The client's Local Services Ads budget was producing calls that often ended quickly. The campaign account reports an average call duration of 22 seconds before the changes, alongside a $353 cost per lead.
The work
AMÁRQUEZ rebuilt targeting and lead qualification. The focus was on connecting the installer with more relevant enquiries.
The reported result
Monthly leads increased from 29 to 48, about 66%, while cost per lead fell by about 80%. The account also reports average calls lasting five minutes and monthly spend falling 67%.
The figures
| Measure | Before | After |
|---|---|---|
| Monthly leads | 29 | 48 |
| Cost per lead | $353 | $70 |
| Average call duration | 22 seconds | 5 minutes |
Campaign details
Reporting period: Monthly before-and-after comparison.
Source: AMÁRQUEZ solar-installer campaign summary.