Do we need a completely new logo?
That depends on what is working now. We can discuss a refresh, a broader visual identity or a new direction after reviewing your current brand and the reason for the change.
AMÁRQUEZ · Branding
Branding that makes
your business recognizable.
Brand strategy, logo design and visual identity in Fresno.
Bring the way your business looks and sounds into focus. AMÁRQUEZ helps Fresno and Central Valley businesses build an identity customers can recognize across a website, an ad, a sign and the work you do every day.
What does your brand need to say?
A useful identity starts with your business: who you serve, what you do well and why someone should choose you. We use that direction to shape the message and visual design.
The project can cover positioning, logo design, colors, typography and the materials your team needs. A new business may need a complete identity. An established company may need a clearer, more consistent version of the brand customers already know.
From the first conversation
From business direction to a usable identity.
Define the direction
We discuss your customers, services, competitors and existing materials. Agree on what should stay, what needs to change and where the identity will be used.
Develop the identity
Explore visual directions, refine the selected concept and review it in the settings that matter to your business. Agree on the deliverables and revision rounds in the proposal.
Put it to work
Prepare the agreed logo files, color and type references, and application designs. Connect the identity with the website, advertising and materials included in the project.
Where will customers see it?
Your identity needs to work at different sizes and in different settings. A small profile image, a website header and a vehicle graphic each ask something different of the design.
We can plan the rollout across your website, social content, advertising and everyday business materials. Choose the applications your team will actually use.
Creative connected to the rest of your marketing.
Our branding and graphics work sits alongside web design, search and advertising. The people developing your identity can work with the team bringing it to your next customer.
Explore our website and campaign work, then talk with us about the identity behind your next project. Bring your current logo, materials and a few examples of what feels right for the business.
Before we get started
A few things worth asking.
What will we receive?
Your proposal lists the designs, file formats, usage guidance and applications included in the project. We also agree on revision rounds, approval responsibilities and handover.
Can you apply the brand to our website?
Yes. We can scope the identity and website together, or plan a brand update for an existing site. Content, development and any wider rollout are defined alongside the design work.
What does a branding project cost?
The scope depends on the starting point and the materials you need. Tell us your goals, timing and available budget so we can put together a proposal for your business.
A Fresno team for your next chapter.
AMÁRQUEZ is based at 7621 N Del Mar Ave #102, Fresno, CA 93711. We work with businesses across Fresno, Clovis and the Central Valley, and with clients elsewhere in the United States.