How we helped a metal buildings company outperform national competitors and lead aggregator platforms with deep research, custom funnels, and CRM-powered optimization.
$890k
Pipeline Generated
$141k
Closed Revenue
$18k
Ad Spend
~8:1
ROI
The Challenge
The metal building and steel construction industry is dominated by national players and lead aggregator platforms that outspend smaller companies by 5–10x. Broad keywords are expensive and attract tire-kickers, not serious buyers.
This client needed a way to compete across multiple states without burning budget on low-intent traffic. They needed every dollar to work harder — targeting actual buyer behavior, not just search volume.
Our Approach
We went beyond surface-level keywords to identify the most profitable, buyer-intent search terms — the ones that signal someone ready to buy, not just browse.
Built custom landing pages designed as a funnel — targeting specific buyer behaviors and filtering out low-quality leads before they ever hit the CRM.
Integrated with the client's CRM to feed enhanced conversion data back to Google. This trained the algorithm to find more buyers — not just clickers.
Deployed focused budget allocation across multiple states, concentrating spend on the highest-converting markets rather than spreading thin.
The Strategy
Most competitors just track form fills. We integrated with the client's CRM to feed actual sales data back to Google. This means Google's algorithm learned what a real buyer looks like — not just someone who fills out a form and ghosts. Over time, the algorithm got smarter, driving down cost per acquisition and increasing lead quality.
Instead of sending all traffic to a generic page, we built conversion-focused landing pages that matched specific search intent. Each page was designed to qualify leads before they submitted — reducing wasted sales time and increasing close rates.
💡 Key Insight
"By integrating with the client's CRM and feeding enhanced conversions back to Google, we trained the algorithm to find more buyers — not just clickers. A focused $18K budget outperformed competitors spending 5x more."
Let's build a strategy that makes every dollar count — no matter the budget.
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