Marketing built around
the work you do.

Start with the kind of customer and work you want to attract. Those details guide which services to explain, where to advertise and what counts as a useful enquiry.

• Which jobs are a good fit for your team and capacity?
• Where can you reliably serve customers?
• What does someone need to know before contacting you?
• Who responds to enquiries, and how is the outcome recorded?

A shared definition of a qualified enquiry makes reporting more useful. A visit, a form submission, an appointment and a completed job are different stages.

The HVAC channel report shows why leads and attributed revenue need separate columns. The Nelson-Dye local search case compares specific search terms and geographic samples across two dates.

Use our guide to reading a local ranking grid to interpret a report, or work through why a website might not be showing on Google before deciding what to change.