01 / Black Friday / Retail
Make the offer worth selling.
Choose the products, protect the margin, and give every ad a clear destination.
Read the strategy ↗The November & holiday collection / 2026
Make the season
work for your business.
Eight practical guides to the offers, websites and campaigns behind holiday orders, store visits and bookings.
Plan my campaign ↗
02 / Cyber Monday / Ecommerce
Make the next click count.
Connect the ad, product choice and checkout so shoppers can finish what they came to do.
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03 / Small Business Saturday / Local shops
Give neighbors a reason to stop.
Put the shop, the people and the visit details at the center of your local campaign.
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04 / Thanksgiving / Bakeries
A full order book. A workable bake.
Build a preorder campaign around the menu, production plan and pickup windows your team can deliver.
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05 / Thanksgiving / Catering
Turn the guest list into an order.
Help customers explain what they need, then connect the quote to a confirmed catering order.
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06 / Holiday gifting / Salons & experiences
A thoughtful gift. An easy next step.
Design for the person buying, the person receiving, and the team fulfilling the visit.
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07 / Holiday gatherings / Restaurants & venues
Fill the dates that fit your room.
Show the experience, qualify the gathering, and turn suitable enquiries into confirmed bookings.
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08 / Across the season / Advertising budgets
Give your holiday budget a job.
Work from sale value to acquisition cost, then use the numbers to decide what to test.
Read the strategy ↗Start with what customers can actually buy.
A useful seasonal campaign connects the offer, availability, page and promotion. The examples here are fictional design concepts, with hypothetical prices and planning figures clearly identified. Use your own products, costs, capacity and terms when applying them.
Thanksgiving falls on November 26 in 2026, followed by Black Friday on November 27, Small Business Saturday on November 28 and Cyber Monday on November 30. See the federal holiday calendar and SBA’s Small Business Saturday guidance.
Still planning October? Explore the Halloween collection. For the longer view, learn about SEO, AI search visibility and choosing between SEO and Google Ads.
Bring us your next campaign
What are you selling this season?
Tell us about your offer, customers and deadline. We can help connect the website, advertising and the next step to buy or book.
Plan my holiday campaignPrefer to talk? 559-408-5150